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Leverage a full suite of best-in-class digital and traditional marketing services to attract more families to your school
Enrollment Marketing Services
Charter School Capital’s Enrollment Marketing Program is designed to positively impact your charter school’s viability by boosting enrollment numbers through targeted marketing efforts.
Increase Traffic
Increase organic traffic by optimizing your website and social media channels
Raise Awareness
Targeted marketing efforts will help raise community awareness of your school, attracting new families and potential future students
Increase Enrollment
Attract more families, engage with them, nurture them, and convert them to boost student enrollment
Retain Students
Retaining your current students is vital to your school’s longevity and more cost effective than attracting and acquiring new ones
Customizable Enrollment Marketing Solutions
With Charter School Capital’s Enrollment Marketing services, you can choose a program that focuses on generating awareness primarily through digital marketing, or one that also includes “ground game” marketing to convert applicants to enrollment. Our enrollment marketing efforts will be customized for your school’s unique needs. To learn more about this service, download the handy datasheet.
TWO SCHOOLS' ENROLLMENT MARKETING RESULTS
GOOGLE MY BUSINESS
SCHOOL A: The school profile appeared in 1700+ searches, and more than half of customers found it by searching for other terms (like “elementary school near me”). In just two months, 1500+ people took action: 796 website visits, 349 direction requests, and 366 calls to the school. SCHOOL B: The school profile appeared in 12,346 searches, and over 2/3 were “Discovery” and in one three-month period, 1100+ people took action from the listing - of those, 563 visited the website, 437 requested directions, and 187 called the school.
SEARCH ANALYTICS
SCHOOL A: Overall clicks increased by 145% and the click-through-rate increased 100% in that same period. We saw a 100% increase in organic search traffic over 28 days. SCHOOL B: Of the 2975 visitors to the website, 70% of traffic came from organic, referral, and social rather than from a direct search for the school’s name.
SCHOOL A: had 1200+ engagements from June 1-August 15, up from 230 engagements in the prior three-month period. From April 1 to August 15, Facebook “Likes” increased 280%. SCHOOL B: Facebook “Engaged Users” increased from 756 on May 1 to 1907 on September 4, a 152% increase.
WEBSITE
BOTH SCHOOLS: Sharp increase in overall website traffic as a result of the multiple efforts across channels
ENROLLMENT MARKETING CASE STUDIES
See how two schools saw sharp increases in overall web traffic and social media traffic as a result of our enrollment marketing efforts. We would love to share how our best-in-class digital marketing services can make a positive impact on your school’s viability and ultimately boost your enrollment numbers.
Learn more about our Enrollment Marketing Program
Enrollment marketing is talking with just the right person at just the right time, via mobile, online, or in person, in a meaningful way. Upping your charter school’s enrollment marketing game can help your charter school raise community awareness, increase fundraising, and grow your enrollment numbers—while gaining and nurturing support from your community.
In this information-packed webinar, you’ll learn which strategies and tactics can help you boost your enrollment numbers and positively impact your charter school’s viability.
<<WATCH THE VIDEO
Digital Marketing for Charter Schools Manual
An Actionable Workbook to Help You Achieve Your Schools Goals
- Refine your school’s messaging
- Set strategic marketing goals
- Understand the various digital marketing channels and how to use them
- Learn tips on how to meet enrollment targets
Interested in learning more?
Our charter school experts will partner with you to find the best-fit solution(s) that meet your school’s unique needs.