We’ve partnered with the National Alliance for Public Charter Schools to bring you an immersive, genius-bar-style experience focused on enrollment marketing, digital marketing, and school branding strategy. Along with one-on-one consultations with marketing experts, we’ll be hosting sessions throughout the 2022 National Charter Schools Conference. Come with all your marketing questions and find us in the Expert Alley in the Exhibitor Hall!
Digital Rebrand Bar Sessions
TELLING YOUR SCHOOL’S STORY IN WORDS 101 – Download This Presentation
Monday, June 20, 10:05 a.m. – 10:25 a.m.
Communicating your school’s mission and one-of-a-kind assets is essential to attracting new students and connecting with existing families. The right words not only inform, but also tell your unique story by providing a peek inside your school. In this 20-minute session, we’ll discuss:
- What do your parents want?
- How to create compelling connections in your community
- Creating peeks inside your school for that “I-want-my-child-to-go-there!” moment
TELLING YOUR SCHOOL’S STORY IN IMAGES 101 – Download This Presentation
Monday, June 20, 10:30 a.m. – 10:50 a.m.
Designing marketing materials and social content for your charter school is so much more than combining text and images, but for most of us, visual design isn’t our first language. In this presentation, we’ll cover core design principles and best practices, such as how to create a visual hierarchy to more effectively convey your message, use colors effectively, pair typefaces, and select the best images for your content. Get ready to create appealing and fresh designs that will help elevate your charter school.
TELLING YOUR SCHOOL’S STORY WHERE PARENTS ARE LOOKING 101 – Download This Presentation
Monday, June 20, 12:30 p.m. – 12:50 p.m.
Keeping track of the avenues where parents are getting their information can seem overwhelming. In this session, we’ll focus on which avenues to focus on, how to appeal to parents and best practices for keeping track of engagement.
TELLING YOUR SCHOOL’S STORY IN YOUR COMMUNITY 101 – Download This Presentation
Monday, June 20, 12:50 p.m. – 1:10 p.m.
Thinking of ways to get your charter school involved in the community? Trying to find the right people to support your efforts? Want to make your school more inviting? Where do you start?
TELLING YOUR SCHOOL’S STORY IN WORDS 201 – Download This Presentation
Monday, June 20, 1:10 p.m. – 1:30 p.m.
Establishing your school’s vocabulary will create a bridge, connecting your school’s values with its voice. Consistent phrases, taglines, and calls to action will provide your students and team with a sense of unity and security.
TELLING YOUR SCHOOL’S STORY IN IMAGES 201 – Download This Presentation
Tuesday, June 21, 10:00 a.m. – 10:20 a.m.
Problem-solving your resources while designing marketing materials is no easy task. In this presentation, we’ll share some free online tools that can help you along the way. Let’s jump into ways to get resourceful and elevate your designs for your charter school.
TELLING YOUR SCHOOL’S STORY WHERE PARENTS ARE LOOKING 201 – Download This Presentation
Tuesday, June 21, 10:25 a.m. – 10:45 a.m.
Let’s deep-dive into social media and take advantage of the algorithm. For many of us, social media can be a side project that can become a back burner project. In this session, learn how to make the most of your charter school’s pages and the importance of activity.
We look forward to seeing you there!